Mountain Sport Social Media Lead

About the RoleThe Mountain Sport Social Media Lead helps bring Patagonia’s mountain sport stories to life across social channels. This role le content planning, publishing, community engagement, and social storytelling for categories including climbing, snow, trail running, and mountain biking.This role develops platform-native social approaches that deepen audience engagement, support category and brand storytelling, and strengthen Patagonia’s presence within mountain sport communities. The role partners closely with Category Marketing, Creative, Editorial, Film, PR/Comms, athlete ambassadors, Retail, CX, and Brand Social to translate business and storytelling priorities into culturally relevant social content and conversations.This person should bring strong social instincts, editorial judgment, strategic thinking, and a deep understanding of mountain sport culture and digital communities. They should be equally comfortable thinking strategically, collaborating cross-functionally, analyzing performance, and executing day-to-day publishing and engagement work.What You’ll DoSocial Content & StorytellingPlan, create, publish, and manage content across platforms including Instagram, TikTok, YouTube, and emerging channelsSupport storytelling around campaigns, product launches, athlete ambassadors, films, events, and environmental initiativesHelp identify opportunities to create relevant, timely, and engaging content that resonates with mountain sport audiencesCapture, commission, curate, or create real-time and in-field social content from productions, athlete ambassadors, and community events as neededCommunity Engagement & Channel ManagementManage day-to-day publishing and community engagement across mountain sport channelsEngage with followers, athletes, creators, ambassadors, and community partnersMonitor conversations, trends, and cultural moments across mountain sport communitiesHelp maintain an authentic, inclusive, and active presence across social platformsPerformance & CollaborationTrack content performance and identify opportunities to improve engagement and growthShare insights and recommendations with internal partnersCollaborate with teams across Marketing, Creative, Editorial, PR/Comms, Retail, and Customer Experience to support integrated storytelling and campaignsWho You AreDeeply Connected to Mountain CultureYou actively participate in one or more mountain sports and bring an authentic understanding of the culture, communities, and storytelling traditions within spaces like climbing, skiing, snowboarding, trail running, and/or mountain biking.Socially & Culturally FluentYou have strong instincts for social storytelling, audience behavior, and platform trends. You understand what resonates on social platforms and how to adapt brand storytelling in ways that feel authentic and culturally relevant.Strategic & AnalyticalYou can balance creative thinking with analytical problem solving. You use performance insights, audience behavior, and platform knowledge to shape smarter content and engagement strategies.Independent & CollaborativeYou’re highly self-directed, adaptable, and comfortable operating in fast-moving environments while also working collaboratively across multiple teams and stakeholders.Editorially DrivenYou bring strong taste, storytelling judgment, and attention to detail. You care deeply about quality, voice, pacing, and the nuances of building engaging digital experiences.What We’re Looking For2–5+ years of experience in social media, content marketing, digital storytelling, or community management ideally within outdoor, sport, editorial, or lifestyle spacesExperience managing or contributing to brand social media accountsStrong understanding of Instagram, TikTok, YouTube, and emerging social platformsExperience creating content calendars, publishing content, and engaging online communitiesExperience creating content calendars, publishing content, and engaging online communitiesFamiliarity with social analytics and management tools such as Sprout Social or similar platformsStrong organizational skills and attention to detailDemonstrated ability to manage projects from inception through executionExperience collaborating with cross-functional teamsFamiliarity with ambassador, creator, or community-driven storytellingMeaningful connection to mountain sport communities through prior work and/or personal pursuitsHiring Range:$100,000 – $105,000 USD AnnualAt Patagonia, pay ranges are assigned to a job based on the location specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.BenefitsPatagonia offers a comprehensive benefits package, including medical, dental, vision, retirement and leave of absence plans.Benefit plans may vary slightly depending on the nature of your employment.Workplace Location OverviewThis position is Hybrid, with a standard schedule of Tuesday – Thursday on‑site and remote work on other days. Occasional additional office visits may be required for team events or critical meetings.Employee ConductIt is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co‑workers, customers and vendors.Equal Employment OpportunityAll qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.#J-18808-Ljbffr